The Kill Zone: Buy now, and get a free Billys Pan Pizza...

She listed one intriguing example: fellow crime fiction writer Michael Koryta has a book set in an old hotel in Central Indiana known for its "Pluto Water," which apparently has health benefits. ... But in this age of dwindling marketing budgets, can books afford not to think outside the box? Film and television studios have both incorporated significant product placement in their offerings to offset revenue reductions. And with more books being consumed electronically, ...